Agriculture Ministry to organise marketing campaign subsequent week to focus on achievements in farm sector


Union Agriculture Ministry will organise a marketing campaign throughout April 25-30 to focus on the achievements made within the farm sector since independence and likewise create consciousness in regards to the varied programmes run by the Centre for the advantages of farmers. The marketing campaign ‘Kisan Bhagidari, Prathmikta Hamari’ is being organised beneath ‘Azadi Ka Amrit Mahotsav‘ in affiliation with varied different ministries, in keeping with an official assertion.

Greater than 1 crore farmers and stakeholders are anticipated to take part within the marketing campaign by way of direct (offline) and digital (on-line) medium throughout the nation.

To create large consciousness and wider publicity, the outreach of the marketing campaign will probably be carried out by way of print, digital and social media, manufacturing of audio video clips, jingles, and quick video movies.

The agriculture ministry has labored out a roadmap for organising varied farmer-centric campaigns, workshops, programmes, seminars and webinars throughout Azadi ka Amrit Mahotsav.

On this connection, the ministry is organizing the Kisan Bhagidari, Prathmikta Hamari marketing campaign from April 25-30, 2022, the assertion mentioned.

The ministry will spotlight milestones of agriculture growth in 75 years of India’s Independence through the marketing campaign.

The milestone consists of inexperienced revolution and self-sufficiency in meals grain manufacturing; largest producer of horticulture crops; enchancment in crop irrigation; use of ICT in agriculture; software of distant sensing/GIS/Drones in agriculture.

Utility of bio-technology in agriculture; development in farm mechanization; soil well being administration and efficient administration of pests may even be highlighted.

The marketing campaign may even spotlight the actions and achievements beneath varied flagship schemes like Pradhan Mantri Kisan Samman Nidhi, Pradhan Mantri Fasal Bima Yojana and Pradhan Mantri Krishi Sinchai Yojana.

The ministry throughout this marketing campaign may even create mass consciousness and discuss achievements in schemes reminiscent of Kisan Credit score Card; agriculture credit score; e-Nationwide Agriculture Market (e-NAM); Farmer Producer Organizations (FPOs); Soil Well being Card; Natural and Pure Farming.

Underneath the management of Prime Minister Narendra Modi, the nation is celebrating Azadi Ka Amrit Mahotsav as a mass competition to commemorate the 75 years of its independence.

The competition has already begun throughout the nation from March 12, 2021 and can conclude on August 15, 2023, a 12 months after the seventy fifth anniversary of independence.

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