Deal with overseas consumers at key ITPO occasion subsequent week


As India seeks to push agricultural exports past the file $50 billion achieved in FY22, consumers from Canada, the UK, Vietnam, Nigeria and Kenya will take part in South Asia’s largest expo of meals and hospitality that New Delhi will host subsequent week, officers stated.

India Commerce Promotion Organisation (ITPO), a public sector enterprise underneath the commerce and trade ministry, has launched a purchaser programme in its flagship B2B occasion Aahar, to get consumers from international locations which have not too long ago signed or are in talks to ink commerce agreements with India.

The thirty sixth version of Aahar will likely be held from April 26-30 in New Delhi. “We count on 80-100 consumers to take part within the purchaser programme,” stated Vibhu Nayar, government director, ITPO.

The thrust of the initiative is to get consumers from international locations which have not too long ago signed commerce agreements with India, he added.

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New product classes equivalent to dairy, marine merchandise and nutraceuticals have been added to this 12 months’s occasion.

Nayar stated round 20 gamers within the dairy sector are taking part and would showcase applied sciences associated to exploit preservation and merchandise like high-end yogurt. A vertical on wines and spirits is more likely to be created going ahead.

About 42 overseas exhibitors from 11 international locations such because the UK, UAE, US, Canada and Sweden are taking part.

General, the variety of exhibitors has elevated to 1,125 from 750 in 2020, whereas the gross space offered is 70,000 sq. meters in comparison with 40,000 sq m earlier.

ITPO additionally plans to have farmer corporations on the present in order that they will share greatest practices, obtainable applied sciences and value-added merchandise with Indian corporations.

“We now have reached out to the World Financial institution as they handhold such corporations and are providing them free area,” Nayar stated. Startups, too, have been invited, he added.

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