Harnessing the Energy of International Markets to Empower Ladies: Webinars this Month to Assist You Go International


Abigail Lantz is an Worldwide Commerce Specialist with ITA’s Workplace of Commerce Promotion Coordination Committee (TPCC) Secretariat.

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Women in Global Business webinar series banner with image of several women posing together and U.S. Commercial Service and The W Marketplace logos

When girls commerce, girls succeed economically. With 95 p.c of world shoppers and 80 p.c of world buying energy exterior of the US, worldwide commerce is an untapped useful resource for women-owned companies. Ladies-owned corporations that commerce and export earn extra, create extra jobs, keep in enterprise longer and are extra resilient to monetary shocks than these relying solely on home markets. Like closing the wage hole and breaking the glass ceiling, encouraging girls enterprise homeowners and entrepreneurs to commerce throughout borders is essential to attaining financial equality for ladies.

Ladies-owned companies and ladies entrepreneurs usually face boundaries to development primarily based on gender discrimination. Traders are much less more likely to wager on companies owned by girls, significantly these owned by girls of coloration. Encouraging extra women-owned companies to commerce has huge potential to develop the U.S. economic system. Greater than 20 p.c of employer companies within the U.S. are owned by girls, a determine vital to U.S. GDP. If girls are to realize financial parity, exporting is a confirmed technique for fulfillment.

In honor of Ladies’s Historical past Month, ITA’s U.S. Business Service and TheWMarketplace, a platform internet hosting girls entrepreneurs and enterprise homeowners to promote, community, and develop their companies, are launching a four-part webinar sequence titled “Why Export? Tales from Ladies Who Went International” on March ninth, sixteenth, twenty third and thirtieth. The webinars will function casual conversations with profitable girls enterprise homeowners within the U.S. about their experiences exporting and can prepare girls on expertise important to exporting, from digital advertising and marketing and e-commerce to navigating abroad markets  Anybody can join the free, digital program.

When women-owned companies export, it results in higher backside strains and expanded financial development at house. Supporting girls enterprise homeowners is much more essential within the wake of the COVID-19 pandemic, which dramatically impacted the power of girls to compete economically. All through this month, the U.S. Business Service and TheWMarketplace hope to empower girls by giving them the instruments they should pursue world development alternatives. Empowering girls to remodel their companies and their financial futures via exporting is a vital step in direction of closing the financial gender hole, making certain that ladies excel in enterprise and entrepreneurship.

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