General Agreement on Trade in Services (GATS) covers four modes of delivery of services in cross border trade. Typical examples of trade in Marketing Services in four modes of supply are as under:
|Cross Border Services (Mode 1)||Cross border supply of marketing Research services using technological means.|
For Example: A Marketing Research Firm prepares a market analysis report for a USA based client and communicates the same via email.
|Consumption abroad (Mode 2)||Usage of Marketing services in the territory of another country. For Example: An American client visit India and uses the service of Marketing Research firm.|
|Commercial Presence (Mode 3)||Expansion of a Marketing Research firm into foreign country .|
For Example: An Indian marketing Research firm establishes an office in USA.
|Movement of natural persons (Mode 4)||Marketing Research Professionals enter into a foreign territory to provide their services.|
For Example: An Indian professional Provides his services by visiting a client in USA.