[ad_1]
Reliance has began promoting Bharat Dal from end-October and has been getting more and more good response. At a number of the Reliance shops, the sale of Bharat Dal is about 50% of the overall sale of chana dal at that retailer, mentioned trade sources. Though subsidised chana dal is competitors to their very own personal labels, personal retailers have agreed to promote Bharat Dal as they get good volumes and due to authorities strain, mentioned sources. Reliance didn’t reply to the e-mail despatched by ET.
The supply of Bharat chana dal is extra in north and west India the place Nafed is getting the Bharat dal processed. Sources instructed ET that there was not a lot distinction within the high quality of Bharat dal and the personal label dal as each get chana from Nafed, the one company in India which has shares of chana. Bharat chana dal is cheaper than the bottom priced dal bought by these retailers by over 40%.
