california: California Walnut Fee steps up efforts to woo Indians amid rising nut consumption

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India‘s urge for food for walnuts shipped from California is rising steadily as extra individuals study their well being advantages and the every day consumption of the important thing dry fruit within the nation is more likely to double within the subsequent 10 to fifteen years, a high trade official has mentioned. California walnuts account for 99 per cent of the industrial US provide and near 50 per cent of the world commerce. Germany is the highest export market, adopted by the Center East and Turkiye.

In India, the consumption peaked in 2020 earlier than Covid-19 disrupted the worldwide provide chains and upended walnut exports to the nation from almost 19,000 metric tonnes in 2020 to simply 6,500 metric tonnes final 12 months.

“The will for walnuts in India has been rising very steadily, 12 months after 12 months, as extra individuals perceive the well being advantages and in addition eat them different than simply on the time of the festive season,” Pamela Graviet, Senior Director, International Applications, California Walnut Fee & Board, mentioned.

“The utmost stage was just below 19,000 metric tonnes in 2020. That was the peak of Covid-19. California skilled provide chain points and it was very tough to get the walnuts into India in a well timed method. In 2021-22, we noticed exports of California walnuts to India decline fairly quickly and now we’re beginning to see them improve once more,” she mentioned on Friday.

The California Walnut Fee (CWC) has adopted a slew of measures, together with roping in meals connoisseurs, dieticians, researchers and social media influencers, to ramp up its enterprise in India and create consciousness concerning the dietary and medicinal advantages of walnuts, which have been cultivated for over a millennium.

“Since 2012, we’ve had instructional programmes speaking concerning the well being advantages of walnuts, in addition to other ways to make use of them, not solely in conventional Indian dishes but additionally in different kinds of delicacies,” Graviet mentioned. “To succeed in each nook, we do not have a finances massive sufficient. However what we attempt to do is we attempt to work with influencers which are both cooks or these in health or life-style which are instructing the native inhabitants. We’d like both new recipes or new concepts,” she mentioned. The California walnut trade, which includes over 4,000 walnut growers and almost 75 handlers, sees an enormous marketplace for its merchandise in India and is pulling out all stops to faucet into it.

“The Worldwide Nut & Dried Fruit Council does an evaluation of consumption all over the world. And once we have a look at the variety of walnuts which are out there in India, after which throughout the inhabitants, the consumption is about two walnuts per individual per 12 months.

“It is very, very small. So, there is a great alternative for progress. And, we see that over the following 10-15 years, that consumption will double or most likely triple,” Graviet mentioned.

Because the demand will increase, the CWC is there to assist fill the hole by offering schooling via occasions that additionally give some hands-on expertise with California walnuts, she famous.

Walnuts are one of many oldest recognized tree fruits, courting again to 10,000 BC. Medical practitioners have recognized for time immemorial that the walnut has health-giving qualities. It took twentieth and Twenty first-century science to evaluate and analyse the dietary property and medical advantages of the walnut, and there are lots of, together with omega-3 fatty acids, antioxidants, fibre, and quite a few nutritional vitamins and minerals.

Analysis has proven the varied advantages of walnuts via many scientific research. Due to the sturdy proof of the walnut’s potential position in cardiovascular well being, the US Meals and Drug Administration authorised one of many first certified well being claims for an entire meals in March 2004, in keeping with a press release.

“Supportive however not conclusive analysis reveals that consuming 1.5 ounces of walnuts per day, as a part of a low saturated fats and low ldl cholesterol food regimen, and never leading to elevated caloric consumption, might cut back the danger of coronary coronary heart illness,” it mentioned.

Along with coronary heart well being, research have proven that walnut consumption might profit individuals with diabetes and most cancers, promote bone well being, help with weight administration, enhance cognitive efficiency and counteract some results of ageing.

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