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From “mota anaaj (coarse grains)” to Shree Anna, millets have come a good distance in India, in not solely their branding but in addition exports. A 37.68% enhance in exports to $57.14 million in 5 years to 2022-23, buckwheat, ragi, jawar, bajra, amaranth and canary seeds have discovered favour internationally. Within the first six months of 2023-24, millet exports touched virtually $30 million. In 2021, India was the highest millet producer on the earth with a 20% share of world manufacturing, adopted by the US and Nigeria.
The Agricultural and Processed Meals Merchandise Export Improvement Authority (APEDA) has additionally organised meals sampling and tasting campaigns at supermarkets and malls internationally have helped millets achieve traction.
With 2023 being declared the Worldwide 12 months of Millets, various meals preparations created from these coarse grains have gained recognition. From salads to dessert, jowar khakhra to bajra cake and bhujia, ragi biscuits and gajak, customers at the moment are spoilt for selection. There are 500 inventory preserving models (SKU) of millet-based meals merchandise within the nation, in keeping with officers.
“The export of meals preparation primarily based on millets has elevated 15% since final yr,” stated an official, who didn’t want to be recognized, including {that a} new HS code (tariff classification) for value-added merchandise of millets is being launched which is able to assist seize the export and import numbers higher. Prepared-to-eat breakfast cereal combine, biscuits, cookies and snacks, and ready-to-cook mixes equivalent to dosa, idli and khichri are the best-selling export objects. In its consequence replace for the second quarter ended September 30, fast-moving shopper items agency ITC stated it has carried out a centered technique to craft a millet-based product portfolio for each event, age and format, and has launched merchandise throughout conventional and trendy codecs equivalent to multi-millet combine and ragi flour.
